Powerful idea generation is one of the key benefits a branded online community can offer since the users who specialize in your product are always brainstorming to ensure that it matches their needs and makes them successful.
Here is how you can create a robust ideation community and collect feedback with Tribe:
Build ideation/feedback hub
There are two cases to consider:
Create a dedicated group or topic inside your community. It is also useful to create different topics inside the group to segregate the ideas based on the features.
Allocate the internal team
This is essentially assigning the right resources and investing the right amount of time to ensure the end value is realized.
The key here is to find the right balance between the available resources and the number of valid ideas you are able to source. Also, another factor to consider is to empower the community members and leverage the crowd-intelligence to weed out the ideas that don’t match.
Based on the number of likes or upvotes the ideas receive and engagement they generate your team would be able to easily pick the ones with a valid prospect of making it to the actual product and brainstorm further to include in the product roadmap.
Reward high-quality ideas
Once you find the idea that would actually improve the product, ensure that it gets enough visibility in the community and other ideas don’t hide it by piling over it.
Here are some of the popular ways to promote ideation in the community:
1) Leaderboard: Leaderboards are great for showcasing the best ideas and the members with the best community contribution by scoring their activity and ideas.
- It helps showcase the best ideas at the top of the ideation section.
- It inspires the other members to also start contributing to the community in a competitive manner.
2) Badges: Badges are great to award the members who have contributed high-quality ideas. It makes them showcase their reputation in the community and boosts their morale to continue with the good work. Consider
idea master and
idea mogul as the potential examples of such badges.
3) Virtual coins: This one plays into the incentivization of the member action — for example, you could reward members with certain virtual coins when their idea actually gets picked up or receives a specific number of upvotes from the peers. Finally, these points would be redeemed to pay for the service or product (even shopping vouchers).
Showcase the progress
Use unique flairs to these ideas in a transparent manner to show the status of the idea in terms of acceptance, rejection, development, and production-readiness.
Measure the success
It is critical to measure the impact of the ideation community as that would justify the investment. Here are the important metrics to track:
- The number of new features that originated from the community and finally went to the live product
- The number of improvements done to the existing features
- The number of bugs or issues fixed
- Time to market (TTM) for the features
Then you need to measure how these new features improved your customer engagement, retention and lifetime value.
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